Bandai has launched the fashion brand “HENSHIN by Kamen Rider,” which features characters and worlds appearing in the Heisei Kamen Rider series. The collection will debut on February 10 in Japan and Hong Kong.
The product lineup includes items for everyday wear, such as sneakers, t-shirts, hoodies, and more.
Bandai stated that the items are targeted towards men in their 20s and 30s who want to wear on a daily basis. Sneakers are the main product of the brand.
The company will team up with brands FUMITO GANRYU and ANREALAGE for Kamen Rider W-specific items. Additional collaborations are planned for the future.
A limited pop-up shop will be set up at the Isetan Men’s store in Shinjuku from February 10 until the 16, and a virtual pop-up shop will be available for those who can’t attend in person.