Noa Tsurushima, who portrayed Is in Kamen Rider Zero-One, recently appeared in a web commercial for LuLuLun “MOIST” Lotion. The CM was released online on April 6.
The CM shows the actress swimming in water, simulating swimming in a bottle of lotion. A mock bottle was created and 18x the size of a real product bottle.
This is the first time Tsurushima has tackled underwater shooting.
Tsurushima commented that she wondered how it would go, since this was her first time performing in such a scene. However, she stated it was fun to float in the water for the scene. This was also the first time she remembers swimming since Junior High School.
Outdoor ads will begin appearing in Japan within Tokyo and Osaka on April 12. They’ll use screenshots from the CM.
Check out the 15-sec CM here:
Check out the ~8 min Behind-the-Scenes video here:
Article Sources Mantan Web, PR Times